This week marks 100 days since the closure of the Great Western Highway at Mitchells Pass, and if I’m being completely honest, it’s becoming increasingly difficult to remain optimistic about the situation.
Over the past three months, we have heard plenty of frustration from business owners, tourism operators, community organisations and everyday residents. While updates continue to be provided, there remains very little certainty about what the long-term solution will look like or when the community can expect the highway to be fully reopened.
In the meantime, businesses across the Central West are doing it tough.
The impacts are being felt by large employers and sole traders alike. Cafes, retailers, accommodation providers, attractions, tradespeople and service businesses have all reported challenges as visitor numbers fluctuate and travel patterns change.
Yet despite the disruption, one message remains incredibly important. To quote the enigmatic Vicki Wilson from Town & Country Rural Supplies in Bathurst – “This is a detour, not a closure! The Central West is still open for business.”
Much like the COVID years taught us, the strength of our communities often comes down to the choices we make every day. Choosing to shop locally. Choosing to eat locally. Choosing to support the businesses that support our towns year-round. If you can, buy from an independent retailer. Visit your local pub or club. Book tickets to a show. Have lunch at a local café. Pick up a gift from a local business instead of ordering online. No purchase is too small. A single coffee may not seem like much, but when hundreds or thousands of people make that same choice, it creates a collective impact that helps keep local businesses operating, local people employed and local communities thriving.
Hopefully, when the Great Western Highway finally reopens, the wait will have been worthwhile. Until then, we need to continue looking after one another and doing what we can to support the local economy.
On a positive note, there are some wonderful opportunities coming up to celebrate our business communities.
The Bathurst Business Awards and the Oberon Business Awards are both on the horizon and I would encourage every business owner, from home-based operators through to major corporations, to consider attending.
Importantly, you don’t need to be a nominee to be part of the celebration!
These events showcase the innovation, resilience and determination that exist throughout our region. They are also a fantastic opportunity to network, support fellow business owners, make new connections and enjoy a well-deserved night out.
So dust off the good clothes, book a ticket and come along. After the challenges of the past 100 days, I think our business community has earned a chance to celebrate.
Last, a very happy 15th birthday to our kid Will!
