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BX Marks the Spot this Summer

The Bathurst region is a treasure trove of hidden gems and well-known attractions this summer. Come and uncover yours. This is what Bathurst region locals are being encouraged to do during their summer holidays, sharing the love of our fantastic region with visiting friends and relatives.

The promotion, run by Bathurst Visitor Information Centre, includes a weekly draw until the end of summer with prizes including gift vouchers for local activities and attractions, food, and retail all available. To become involved, residents and visitors of the Bathurst region are encouraged to snap their unearthed hidden gems, tag the locations, and share on social media using the hashtag #BXmarksthespot for others to discover as well.

Manager of Tourism and Visitor Services, Dan Cove said the promotion is a fun way for locals and visitors to support businesses in the visitor economy during the holiday period.

‘BX is a widely known, shorthand term for Bathurst used colloquially by many residents, which stems from military radio communications during the Second World War. By using BX, a local term to instil pride in our residents, and turning the region into a giant treasure hunt, encouraging them to share their experiences with the Visiting Friends and Relative (VFR) market over summer, we are aiming to increase overall awareness and consideration of our local businesses, experiences, and attractions.’

‘There is something for everyone in the Bathurst region this summer from the great outdoors to our rich heritage and history, well-loved attractions, foodie finds, events and live music, great local shops, art and culture. It’s all here to be found’

The BX Marks the Spot treasure hunt competition will be launched the week after Christmas. From Monday, 26 December, participants are encouraged to start hunting for those local treasures and sharing them. Winners will be drawn on the following Sunday and contacted directly by Bathurst Visitor Information Centre with instructions on how to redeem their prizes.

For inspiration, itineraries, and exclusive offers from local businesses during the competition duration, visit the website,

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