Bathurst is having its moment in the spotlight, and it’s only just getting started. Bathurst Regional Council has partnered with public relations agency GBPR to unleash a powerful destination public relations campaign, putting the region firmly on the map for families and couples across Sydney and NSW.
Through a series of compelling travel features in mainstream media, the campaign encourages visitors to ‘Step Beyond’, the region’s brand message, and discover Bathurst’s world-class innovation, creativity, rich heritage, and new attractions.
This week, the cameras are rolling! Channel 7’s beloved ‘Sydney Weekender’ is in town from Tuesday 3 to Thursday 5 March, filming an exclusive feature with popular presenter Mel Symons.
“Mel will discover how Bathurst’s stunning historic buildings have been transformed into must-visit tourism gems – dining at the iconic Church Bar, exploring the fascinating Bathurst Rail Museum, and unwinding at the breathtaking new Littlebourne Guesthouse, with gin tastings by Bathurst Grange Distillery and canapes by Redground Australia, complete with a yoga class and gourmet breakfast.” Trudey Bailey, Marketing Co-ordinator, Bathurst Regional Council.
The segment will also showcase Bathurst’s historic town centre, scenery, Machattie Park and Mount Panorama.
Catch the segment on Channel 7 at 5.30 pm on 29 March, perfectly timed for the school holiday travel rush! It will reach around 400,000 viewers, on demand and via social media.
The PR also includes a carefully curated media visits program that has seen top journalists and editors from across the country experience the very best of Bathurst firsthand on immersive 3-5-day famils.
Leading outlets, including Escape in The Sunday Telegraph, Timeout Australia, Sydney’s Western Weekender and Explore in Australian Community Media, have all been treated to Bathurst’s finest food, wine, attractions, village life and accommodation.
And the coverage keeps coming – glowing travel features have appeared in Blue Mountains Life, Caravan World, Delicious, Organic Gardening, Newcastle Herald, Canberra Times, Illawarra Mercury and more.
The campaign is building with a PR focus ahead of major upcoming events: the Autumn Heritage Colours Festival, the Bathurst Heritage Trades Trail on 11 & 12 April, and Bathurst Rail Museum’s 150th Anniversary, marking 150 incredible years of rail history.
