This Sunday, locals and visitors alike will once again rev their engines for a good cause as the Country Cruisin’ for Can Assist charity drive returns for its seventh year. The annual event, which sees a convoy of cars and bikes cruise from Bathurst to Portland, continues to raise vital funds for Can Assist Bathurst, supporting locals affected by cancer.
What began as a tribute has grown into a much-loved tradition, thanks to the tireless efforts of the James family, who launched the event in 2019 in memory of their son and brother, Ashley “Ash” James. Ash passed away from cancer in 2018, and the family decided to turn their grief into something positive — a show of support for others walking the same difficult road.
The first cruise was held on the first anniversary of Ash’s passing. Since then, it has become a major fundraiser, drawing car enthusiasts, community members, and local businesses together in support of a cause close to the region’s heart.
This year’s event kicks off on Sunday, 13 April, with participants gathering from 8:30am at the Harvey Norman car park in Bathurst. Engines will fire up at 9:30am as the convoy heads out on a scenic drive to The Foundations in Portland, where a community celebration will be waiting.
The Portland stop will feature a Show and Shine, raffle, and silent auction — all to help raise money for Can Assist, which provides financial assistance to cancer patients and their families across the Central West. With no government funding, the organisation relies on events like this to continue their vital work.
For Michele James, Ash’s mum and the event’s organiser, the drive is as much about community as it is about fundraising. “We just wanted to give back,” she says. “Ash would’ve loved this – cars, bikes, mates, and a good cause. It’s the perfect way to remember him.”
Despite everything thrown at it over the years — including rain, pandemic disruptions, and long days of planning — Country Cruisin’ has only grown stronger. In 2022, the event still went ahead in tough weather, with a strong turnout and big smiles all around. Last year’s cruise drew more participants than ever, and 2025 is expected to continue that trend.
The event also showcases the power of regional communities to rally around their own. By honouring one life lost to cancer, the James family has helped many others going through treatment, proving that a simple idea — a cruise for a cause — can make a lasting difference.
For those looking to take part, you don’t need a show car — just a full tank, a kind heart, and a willingness to hit the road. Whether you ride or drive, every dollar raised goes towards helping someone in our region.
So, polish up the paintwork, grab your mates, and cruise for a cause this Sunday. Let’s keep Ash’s memory rolling on.
Event Information
Gold Coin donation for entry at The Foundations in Portland, vehicles arriving from 10am
Come down and support a great cause.
