Central West based digital creative agency Ribbon Gang, are proud to announce that they have won ‘Best Pro Bono Campaign’ at the 2022 Mumbrella CommsCon Awards.
Ribbon Gang were in good company two weeks ago with Mumbrella’s Commscon bringing together and celebrating the best and brightest PR and Communications agencies from across the country and New Zealand.
As a Finalist, Ribbon Gang were recognised for their PR strategy for Waves of Wellness, which centred on helping to raise awareness and donations for their ‘Ducktober’ campaign, titled “Who gives a Duck”.
“At Ribbon Gang, we continually demonstrate that an impact locally, and across the country, does not need to come from the big cities,” said James Lloyd, Director of Ribbon Gang
“With Ribbon Gang headquartered out of the Central West, we aim to continually push the boundaries of what is possible and I think an Agency from the Bush helping with revolutionary Surf Therapy company working right around Australia proves this. In doing so, like this campaign, we are able to create work with our clients and partners that is award winning and the best in the industry.”
“Being recognised by the largest communications industry news organisations, Mumbrella, whilst supporting a mental health charity (Waves Of Wellness) is just fantastic. I couldn’t be more proud of the team and the result.”
For the campaign, Ribbon Gang proposed a collaboration with Waves of Wellness Foundation (WOW), a leading mental health surf therapy charity, to offer our services pro-bono in 2021 and give back a little during an otherwise incredibly difficult year for many. So why Ducktober? Because 20% of Aussies are suffering from mental health and it’s too often flying under the radar – like a duck, on the surface they may look calm and collected, but underneath they’re struggling and it was time people started to give a duck.
During the campaign, WoW and Ribbon Gang raised over $130,000!
In ‘Ducktober’ (October) more than 2,000 participants signed up and committed to a month of cold water therapy, immersing themselves in cold water every day whether it be the ocean, a pool or the shower. More than 10,000 individual donors supported the campaign.