Main Street retailers unite for festive fun, local pride and a whole lot of Elfie magic
Lithgow’s Main Street is officially in full Christmas mode, with local retailers banding together to launch a festive shopping campaign designed to boost business, bring people into town, and celebrate the incredible community spirit that makes our region shine.
From 24 November to 21 December, shoppers are encouraged to support participating businesses by spending over $20, snapping a fun “selfie with an Elfie,” and posting it online. Simply tag the business you purchased from along with @shoplithgow and @laingandsimonslithgow to enter. A winner will be announced on 22 December—just in time for Christmas.
And it’s not just shoppers who can win. Every participating business also goes into the draw for a fantastic prize, with The Village Voice proudly offering two advertising packages valued at $550 each. It’s a campaign designed to give back to the community on all sides.
The much-loved Lithgow Christmas Shopping Night returns on Thursday 4 December, running from 4pm to 7pm, offering the perfect chance to browse local specials, meet your favourite retailers, and soak up the festive atmosphere across town. For sneak peeks and Christmas deals, keep an eye on @ShopLithgow.
This year’s campaign has been a true collaboration between Main Street retailers, led by Kelley Crane of Naturally by Nature and Lara Hall of Twig Store. Both women have worked tirelessly behind the scenes to create a united retail push that highlights the hardworking businesses keeping Lithgow’s CBD vibrant. Their message is clear: whether you’re in Lithgow, Portland, Wallerawang, or anywhere across the LGA, our main streets matter.
Adding a touch of nostalgia, the popular “Selfie with an Elfie” has been brought back by request. First launched a few years ago by a group of local business owners who were meeting informally to brainstorm ways to drive foot traffic, it was Teric Joyce, along with wife Rayleen of Euphoric Utopia at 34A Main Street, who suggested the Elfie make its grand return. And what a welcome comeback it is.
But the message from Main Street is simple: don’t wait for 4 December. This entire shopping season is your chance to support local, discover hidden gems, and enjoy the best “bang for your local buck.”
Shopping local keeps businesses open, locals employed, and our community thriving—what better gift could we give each other this Christmas?
