Bathurst officially welcomed a new addition to its retail landscape over the weekend, as the 4WD Supacentre—known for its popular Adventure Kings brand—celebrated the grand opening of its latest store. Located at Unit 2, 13-15 Ingersole Drive, Kelso, the Kings Bathurst store kicked off its operations with a three-day event packed with discounts, giveaways, and family-friendly entertainment.
Running from Friday 30 May to Sunday 1 June, the grand opening event drew steady crowds from across the region. Known as the “Discount Kings of the Outdoor Industry,” the Supacentre lived up to its reputation, offering opening weekend deals across the full Adventure Kings range. Customers were eager to snap up bargains on 4WD gear, camping equipment, and outdoor essentials.
One of the weekend’s biggest drawcards was the exclusive giveaway of Adventure Kings show bags for the first 100 customers through the doors each day. The crowd eagerly awaited the chance to claim a coveted Bronze, Silver, or Golden Show Bag—each packed with outdoor gear and merchandise.
In addition to the sale and giveaways, the store provided free face painting on Saturday and Sunday, drawing in local families and adding to the community atmosphere. Vouchers and spot giveaways continued across the weekend, creating extra excitement for those who came to explore the new store.
Store trading hours were extended to accommodate the event, with doors open from 8am to 5pm on Friday and Saturday, and 9am to 4pm on Sunday.
The opening marked a significant milestone for Kings as they expanded their footprint into the Central West. Local customers now have direct access to one of Australia’s most affordable and recognisable outdoor brands, with a wide selection of gear designed to help more people get out and explore the great outdoors.
The team at Kings Bathurst said they were thrilled with the community’s response and look forward to helping locals get adventure-ready—always for less.
